Rujū — clothing in a state of return

Ruju Thrift rewards

Send your pre-loved abayas back to Rujū. The more you return, the more stamps you unlock on your loyalty card — stamps work across both Rujū wear and Ruju Thrift.

3 – 5 abayas

4 stamps

6 – 9 abayas

8 stamps

10 + abayas

10 stamps + a basic essential Inner from Rujū

A full loyalty card means 10 stamps — and 35% off your next Rujū purchase.

Clothing?

One of the quietest forms of excess today is clothing — pieces we never wear, trends we chased, items bought without intention. This Ramadan, instead of adding more, I began by subtracting. That's when I made a promise: the next time I sell stock, I want it tied to something that gives back and returns.

Choose one weekend. Empty your wardrobe completely. Lay everything out. Then ask: will I wear this in the next 3 months? If the answer is no — let it go. Rujū Thrift it!

Because sometimes returning to Allah begins by creating physical space.

What's Accepted

  • No sign of damage (tears, stains, missing beading/embellishment)
  • Clean and freshly washed before drop-off, where possible
  • Photographed on a hanger in natural lighting
  • Modest pieces only — abayas, hijabs, and related modest wear